Once in a few decades we come across the pandemic that has hit the world and in 2020 it is the Covid-19 that has changed the lives of millions across the world. Keeping in the mind the misery for the whole world it has brought tears to many eyes, and has created a repel effect on the entertainment industry. Lot of films were supposed to be released between March 15th and April and all those films are stalled due to this lockdown situation.
The Impact Of Covid-19 On Film Industry
Corona virus has brought India’s mega film industry to a complete standstill. Film makers are in this situation whereby most of the films produced in our country by the producer fraternity with the support of financiers. As we all know the world over, the trend and the interest component and the liability on filmmaking, film trading is not much supported by the banking industry as private investors take the larger chunks, due to which film making has always been a risky proposition.
Realizing that authorities have shut theatres, multiplexes, malls, and cinema halls, corporates provide significant support to these big films. They will probably withstand the pressure and the delay, releasing their film later in the year when conditions restore normalcy.
As of now, one of the most popular film Director Rohit Shetty has two films ready for release and seven others in the pipeline for production. Similarly, Dharma Productions. Every production house is in a situation that we not aware how their future holds until things get back to normalcy and will know at what levels will the footfalls be at the theatres and cinemas.
Sooryavanshi’s Exceptional Performance
Rohit Shetty’s most recent and latest installment, ‘Sooryavanshi’ was expecting a massive box office numbers and he had planned a strategic release that would coincide with the national holiday in India, however the release of the super cop film that was to hit the theatres on the 24th of March 2020 was stalled when India went into the 21-day lockdown to stop the spread of the dreadful disease. His films have carried a lot of dramatic actions and visually it is worth watch the same on a larger screen. But for now ‘Sooryavanshi’s release has been postponed indefinitely, so is Kabir Khan’s biopic film which was to hold its premiere on the 10th of April. The attraction to the film was the beautiful real-life superstar couple Ranveer Singh and Deepika Padukone release would have been a box office hit.
Producers are re-considering releasing films on OTT platforms. Many such platforms now offer services to the entertainment industry. The OTT market is highly influenced by its rising trend during this lockdown period. This has increased its worldwide penetration, allowing users to access content via the internet from home.
The Emergence Of OTT Over the Cinema Halls
Present technology makes platforms like Netflix, Amazon Prime Video, and Hotstar widely available. Their subscriptions have skyrocketed globally during lockdowns due to growing demand. This unprecedented spike benefits OTT platforms, allowing them to increase their bank balances. They are now producing new content to satisfy the masses’ ever-growing appetite. This content strategy could unleash a war between OTT platforms and theatre owners. Every OTT platform offers strong support for big-ticket films to ensure long-term presence. We must wait and watch the realistic outcome.date of releases at a later stage.
Corona has brought the Hindi film industry to a standstill. Sets are abandoned, cinemas are closed, and movie stars have empty diaries. COVID-19 has severely impacted Bollywood. With extended lockdowns, producers anticipate major operational changes for the future. A new trend suggests that bigger worries now outweigh watching films for many, which will affect the industry.
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