Piyush Pandey the creative genius with his distinct voice and soul passed away at the age of 70 on Thursday after a repeated health issues.
He was the face of one of the top most advertising agencies, Ogilvy India .
The campaign that made Piyush Pandey the ‘Voice of Indian Advertising’
Do Boond Zindagi Ki to Ab Ki Baar Modi Sarkar: The campaign that rose above all his other iconic ads and advertising campaigns.
Piyush Pandey Earned the title as Father of Indian Advertising .
Through his iconic campaigns that had left an everlasting impression on its viewers and our nation’s consciousness. His Mile Sur Mera Tumhara released in 1988 made waves on every television channel . It was one of his best creations that left an incredible mark in the Indian Advertising and Campaigns of Unity.
The Government of India launched its Pulse Polio Campaign, it was with once again a campaign created by Piyush Pandey with his iconic slogan Do Boond Zindagi Ki with Amitabh Bachchan, an icon of the Indian cinema being the face and the voice of it.
Following these, it was Bell Bajao, which was against the domestic violence which had became a mega hit and a successful campaign.
The most talked about campaigns were Ab Ki Baar, Modi Sarkar, which he had created for Shri Narendra Modi, the Prime Minister for the 2014 election campaign. The political slogan had become the catchphrase along with the Acche Din Aane Waale Hain.
Piyush Pandey remembered for his classy advertisements.
To name a few these adverts are remembered across generations .
Asian Paints – Har Khushi Mein Rang Laave
Cadbury Dairy Milk – Kuch Khaas Hai Hum Sabhi Mein
Fevicol – The iconic Bus Ad – Yeh Fevicol Ka Jod Hai, Tutega Nahi and the hen laying the unbreakable Egg !!
FeviKwik – Fishing Ad – Todo Nahi , Jodo.
Hutch’s Pug Ad – You and I , in this Beautiful World
Vodafone – ZooZoos
Chal Meri Luna .
Googly – Woogly Whoosh for Ponds.
About Piyush Pandey
Piyush Pandey was born in Jaipur and his first tryst with the advertising came early when he and his brother Prasoon Pandey voiced the radio jingles for every day products.
At the age of 27, Piyush had entered the industry which was ruled by English and Elite Aesthetics. He broke the mould with his work that now spoke the language of the people.
His wife is Nita Pandey and his siblings include the famous Prasoon Pandey and Bollywood and folk singer Ila Arun .
Piyush Created a History
Piyush Pandey made a history at the first Asian Jury President at the Cannes Film Festival in the year 2004.
He had later received the CLIO Lifetime Achievement Award in 2012 and then the Padma Shri . He was the first person from Indian Advertising to have been honoured with this prestigious Award in 2018.
His brother Prasoon Pandey and Piyush Pandey were the first Asians to have received the Lion of St. Mark -Cannes Lion’s Lifetime Achievement Award. The honour was for bringing forth the Indian creativity on a global platform.
Tributes to Piyush Pandey
As the news of his death came in , personalities from different backgrounds and different fields started paying their tributes to the creative genius. Too young to die, Piyush left the world at the age of 70 . The man who gave the Indian Advertising a Desi Heart . From Mile Sur to Fevicol to Incredible India, The Ummeed Se Dugna Campaign for KBC2 was his forte . The frame with him in Madras Café , he rose to his popularity and fame with just his creativity, his joys, his warmth that left a lasting legacy behind.
Prime Minister Narendra Modi, Finance Minister Nirmala Sitharaman and various other industrialists such as Anand Mahindra and many others , Bollywood film fraternity , Cricket commentator Harsha Bogle took to the social media to pay their respects and condolences.
Leave a Comment