If
Hindi Film Industry is known for the actors with a fear of flops would be
visiting temples and mosques and offering prayers to the Lord, there were actors who
would think otherwise!! There was one
such an actor who was never scared of his films flopping. Instead, he would announce that if his film
flopped, he would increase his rate by Rs. 1 lakh!
Who
was this strange actor in the film industry who demanded a raise after every
film of his that flopped at the box office. He was the pride of the industry , much
respected actor of Hindi films and despite his flops, producers line up at his
house to sign him and with every flop film released he was in a position to
Demand a raise! If the film was a hit, he would demand Rs. 2 lakhs in the next.
The Unconventional Pricing Strategy
He
was none other than the ‘Jaani,’ aka Raaj Kumar and his rough voice used to say
the famous word, ‘ Jaani’ simply went along with him as a famous tagline for
the actor. He comes in the top 50 to 90
stars of the film industry, and he was never in the race to get.
Raaj Kumar’s specialty was drawing audiences to theaters, even as a supporting actor. His dialogues and presence made a lasting impact. In films like Paigham, where Dilip Kumar was the lead, Raaj Kumar’s performance stole the show. Critics and audiences praised his on-screen persona, making him a real superstar.
In the 1960s, Raaj Kumar stood out as a supporting actor who wasn’t worried about box office flops. Despite not being the main lead, his performances drew attention and often made the films successful.
In the film Waqt, Sunil Dutt played a key role, but Raaj Kumar stole the show. Dil Ek Mandir was a hit partly due to Raaj Kumar’s impactful performance. In Huzoor Main Bhi Hero, he starred alongside Jeetendra, but it’s Raaj Kumar’s role that’s still remembered.
There
There are many more like Kajal, Humraaz, Marada. Raaj Kumar proved that his acting
skills were no less than of the lead hero and he also went on to become one of
the top actors of Indian cinema.
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