Many Bollywood actors have successfully ventured into diverse parallel businesses and brand partnerships, spanning fashion, fitness, production houses, and hospitality. They have launched their own brands and moved beyond just acting in films into the industries such as beauty, fashion, production house etc.
The Bollywood industry has seen a significant rise in some of the top actors involved in startups. They are not only endorsing the brands but also investing in the business and have their fair share invested. The ventures vary from nutrition to retail to beauty and wellness ensuring credibility and calling nationwide attention the products and Indian Innovators.
Celebrities from Bollywood who are involved in notable ventures and have involved in startups.
For example, Ranveer Singh or PV Sindhu, Katrina Kaif and Shilpa Shetty are not only endorsing the brands but have also invested in the startups.
Ranveer Singh has co-founded Super You, a brand endorsing protein foods and supplement brands with a focus on the affordability and effecting for Indians at large.
Another notable venture that is popular venture is HRX a fitness and has an activewear, founded by actor Hrithik Roshan. The HRX has achieved a significant success with a revenue of INR 1000 crore making it one of the strongest players in India’s activewear markets.
Bollywood stars have transformed the startup landscape by becoming an influencer with their passions created for a purpose driven business. Their involvement not only sees a business growth but also enhances the consumer confidence in the product or the brand and it creates opportunities for faster funding.
Key Bollywood Entrepreneurs and their Brands
Let’s take a look at some of the most prominent examples of Bollywood stars who have successfully launched their own brands or have partnered with the brand developers and marketing team.
Priyanka Chopra has the Purple Pebble Pictures. Her production house.
Alia Bhatt launched her clothing line Ed-a Mamma which caters to sustainable kids and maternity wear. She has invested in the brand Nykaa and also has a handbag line.
Deepika Padukone owns a lifestyle brand Ka-Ching formerly was All About You. She has a major investment in several companies and in L S Co as well.
Akshay Kumar has ventured into wellness brand called Har Ghar Kuch Kehta Hai. He has also other investments.
Sonam Kapoor is known for her fashion sense and has invested in the fashion space which also includes her own brand Rheson.
Richa Chadha has her own venture called the Richa Chadha Productions. It’s her own business.
Parul Gulati actress turned entrepreneur is for hair extension business called Nish Hair.
These Bollywood actors have an immense fan bases that is built on successful acting skills, good choice of films and film career. But it doesn’t stop there. They have further diversified into various sectors to get into the influential figures in India’s entrepreneurial and financial landscape.
Numerous Actors run their own Production Houses and Media Ventures
Actors from Bollywood film industry have not only played a part as an actor but also run their own production companies. Some of them have created content for films and the OTT Platforms.
For example, to state a few of the famous stars, we have
Shah Rukh Khan who is a co-owner of Red Chilies Entertainment and is one of the major film production, distribution and also ahs the VFX Company for visual effects which he is partnering with wife Gauri Khan.
Priyanka Chopra is known for promoting diverse regional language films and her most recent was the National Award-winning Marathi film Ventilator.
Alia Bhatt launched her production house called the Eternal Sunshine Productions which did her production debut with the much-acclaimed film Darlings.
Deepika Padukone has established KA Productions which produced the film Chhapaak and was based on the life of an acid attack survivor.
Akshay Kumar has his production house called the Hari Om Entertainment Company and the Cape of Good Films. Both banners focus on the socially relevant and commercial films only.
Anushka Sharma has co-founded the Clean Slate Films along with her brother as the partner and has produced the films such as Paatal Lok and Bulbbul.
Fashion, Fitness and Beauty Brands by Bollywood
While we have a significant number of actors who have invested in brands or have their own production houses to produce films for mainstream or the OTT, we have few others who have launched their lifestyle and wellness brands in collaboration with some of the major retailers.
Hrithik Roshan has an equity stake in the health and wellness startup called the Cure. Fit.
Katrina Kaif is the creator and founder of the popular brand Kay Beauty in collaboration with Nykaa. It has become one of the top beauty brands in India and is known for its diverse range of cosmetics.
Deepika Padukone besides her endorsing brands, investment in several companies and her production house has focused on skincare products called 82°E made with Indian ingredients that she is basically promoting.
Salman Khan is the owner of the much famous clothing line Being Human which sells apparels and accessories , the proceeds of which go to the charitable foundation. He also has the personal care brand called the FRSH.
Priyanka Chopra Jonas is the co-owner of Anomaly. Anomaly is the haircare brand.
Kriti Sanon launched her own skincare brand called Hyphen in 2023 and is also the co-founder of the fitness studio The Tribe.
Shahid Kapoor owns the Men’s athleisure brand called the Skult.
Bollywood Sports Team Ownership
Several Bollywood actors have invested in sports franchises and demonstrated their passion or sports beyond their acting on screen.
Few those who have endorsed or are the co-owners are, Shah Rukh Khan is the co-owner of the IPL Cricket Team called the Kolkata Knight Riders.
Abhishek Bachchan is the co-owner of the Pro Kabaddi League team with Jaipur Pink Panthers. He is also the co-owner of the Indian Super League for a football team Chennaiyin FC.
John Abraham is the co-owner of the Indian Super League Football for the team Northeast United FC.
Other Noteworthy ventures and successful entrepreneurs
Shilpa Shetty Kundra co-owns the restaurant Bastian and a chain of salons and spas named IOSIS.
Suniel Shetty owns a chain of restaurants includes the Little Italy Franchise, Club H2O and also has his stake in the real estate business, health tech and wellness startups.
Twinkle Khanna runs an interior designing store called The White Window and has founded the digital platform for women called the Tweak India. She is also an author of best seller novels.
Ajay Devgn has invested in solar power project in Gujarat and he also owns the visual effects company NY VFX Waala.
Last but not the least is the actress Priyanka Chopra Jonas who co-owns the upscale Indian restaurant in New York City called Sona.
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