The film industry’s profitability has declined. In 2023’s first five months, there were 20 releases – 14 Bollywood and 6 regional films. Only 2 were blockbusters, 3 were hits, and the rest were average or flops. Shahrukh Khan’s Pathaan and Mani
Ratnam’s Ponniyin Selvan were considered blockbusters both films have an
outstanding box-office collection. The other three were Tu Jhoothi Main Makkaar, Kisi Ka Bhai Kisi Ki Jaan, and the recent buzz creator The Kerala Story.<br />
“PVR INOX’s Plan to Revive Profitability”
The Indian film industry saw only 2 blockbusters in the last four months, a decline from previous years. Fewer people are going to theaters, hurting box office collections. Due to huge losses, PVR INOX is shutting down 50 loss-making theaters in six months. The company reported a quarterly loss of Rs 333.99 crore.
One of the many reasons behind the downfall of
Film theatres is the increase in expenses people have to spend to watch Films
in theatres, whether it be the cost of tickets or an unnecessary theatre tax on
food or snacks. The price of tickets going up and up has dug a hole in the
common people’s pockets. According to many people, watching films in theatres
with their loved ones has been a very comforting experience, but after the hike
In ticket prices, it has become unnecessarily expensive. Now people think about
it before spending money on film tickets. In addition, some people say that
Recent films are not worth spending money on.
The pandemic impacted the film industry, forcing people to stay home. OTT services filled the entertainment gap, becoming a popular choice. With lockdowns, many filmmakers shifted to OTT platforms. Netflix’s Sacred Games pioneered the web series culture in India, gaining widespread attention.
Scaling Down: PVR INOX’s Strategic Shift
Throughout the pandemic, audiences found
comfort in OTT services, which became destructive to film theaters. Even after
the end of the pandemic, when theatres were open wide with welcome signs,
people preferred to stay home and watch their favorite piece of content in the
convenience and comfort of their homes. Another reason why people prefer OTT to
cinemas is its cost-effectiveness. As previously mentioned, Film theaters have
become costly for everyone, and purchasing annual subscriptions to various OTT
Platforms seem more convenient than constantly spending money on film tickets.
All the above reasons are external factors
affecting film theaters. Now let’s move on to one of the very effective
internal reasons, and that is “content.” As audiences evolve and choose to watch good
quality content, we can see that providers are unable to offer this content
while refusing to evolve, whereas they are required to remain relevant. Content
is “king,” and today, very few filmmakers consider content as an
essential aspect of the film. Good stories are what filmmakers run out of.
resulting in empty theaters. Frequent remakes, biopics, and product suites have
led audiences to seek out more original and innovative stories. If the right
content is made, people might fall back into the habit of visiting theatres to
Discover unmissable stories to watch on the big screen.
Watching films in theaters is a larger-than-life experience. Good content will bring people back, as some stories are best told on the big screen. The emotions and feelings it provides are hard to replicate elsewhere. Theatres are an escape from reality for those who are
occupied with their daily lives.
ng=”EN”>Still, the question of theater’s survival
remains unanswerable. Will OTT platforms replace them? or will they coexist in
the same world and create their own space? These questions are haunting for
people who depend upon film theaters to fill their stomachs. Let’s hope the culture of theaters will not
end but rise again owing to the fact that it’s been a huge and inseparable part
of society for decades.
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